When it comes to writing for the web, search engine optimization (SEO) is an important consideration. Choosing the right words and phrases can help improve your website`s visibility in search engine results pages (SERPs). One often overlooked aspect of SEO is the contracted form of auxiliary verbs.
Auxiliary verbs, also known as helping verbs, are used to form verb tenses and indicate mood, voice, and other grammatical features. Examples include “be,” “have,” and “do.” In English, these verbs are often contracted in informal speech and writing. For instance, “I am” becomes “I`m,” “he has” becomes “he`s,” and “they do” becomes “they`re.”
Using contracted forms of auxiliary verbs can have a subtle impact on SEO. By including commonly used contractions in your writing, you can make your content more natural-sounding and conversational. This can help engage readers and keep them on your website longer, which can in turn boost your search engine rankings.
Another benefit of using contracted forms of auxiliary verbs is that they can help you save space. In web writing, brevity is key. By using contractions, you can convey the same message using fewer words. This can be especially important when writing headlines or meta descriptions, which have character limits and need to grab readers` attention quickly.
However, it`s important to be judicious when using contracted forms of auxiliary verbs. While they can make your writing more natural-sounding, they can also make it appear less formal or professional. Depending on your audience and the tone you`re going for, you may want to avoid contractions altogether or use them sparingly.
In addition, you should be aware that contracted forms of auxiliary verbs can sometimes be ambiguous or confusing. For instance, “they`re” can mean either “they are” or “they were.” To avoid confusion, make sure the context of your writing makes it clear what you mean.
In conclusion, using contracted forms of auxiliary verbs can be a small but effective way to improve your SEO. By making your writing more natural-sounding and concise, you can engage readers and boost your search engine rankings. However, it`s important to be mindful of when and how you use contractions, and to make sure your writing remains clear and professional.